AI is reshaping how we work, create, and build businesses. I’m exploring how it can support everything I do - from improving ecommerce performance to helping founders move faster, and even understanding how (or if) it has a meaningful place within traditional conservation work. AI isn’t a replacement for craft or strategy, but a tool that can enhance both.

How AI supports different types of work.”

MODERN

WORKING

Utilising AI

AI Ecommerce Acceleration 
ECOMMERCE Growth

AI is becoming integral to ecommerce - from product research and content generation to customer support and conversion optimisation. Used well, it increases efficiency without losing brand personality.

OpenAI AI-assisted creativity.

AI enhances the early stages of design, planning, and problem-solving. It speeds up experimentation, unlocks new ideas, and helps refine concepts before they become real.

CREATIVE WORKFLOW
Restored stone wall 
CRAFT & TRADITION

Ty Bwythyn is rooted in heritage, so AI’s role is more nuanced. Here it can assist with research, planning, and scenario modelling - but the work itself remains human. AI supports decision-making, not craftsmanship.

FUTURE LEARNING

AI will touch every part of business in the coming years. Some areas will be transformed, others supported, and a few - like heritage conservation will remain firmly human. My goal is to understand where AI adds value and where it doesn’t, and to help others adopt it thoughtfully. If you’re exploring how AI could shape your work or business, I’m always open to a conversation.