DAYTIME
COMFORT
Dayjamas was created around one idea: clothes that feel like pyjamas but are designed to carry you through the day. Built for comfort, style, and confidence, each piece uses quality fabrics and playful design details to make staying at home feel effortless, yet polished enough for the outside world. Dayjamas is about living comfortably, without compromise.
OUR PURPOSE
Dayjamas is about the pieces you reach for every day. Soft cottons, bamboo blends, and relaxed cuts make the clothes easy to wear, but with tailored details that elevate them beyond loungewear.
THE ESSENTIALS
THE DESIGNPlayful patterns, bold colours, and thoughtful trims set Dayjamas apart. Inspired by lifestyle brands like Lazy Oaf and Lucy & Yak, the designs are creative, fun, and recognisably distinct — clothing that sparks happiness as much as comfort.
THE ETHOSSustainability and quality are at the heart of Dayjamas. From sourcing organic fabrics to avoiding throwaway trends, every decision is made to create clothes that last. This isn’t fast fashion — it’s a brand built on values of fun, comfort, and responsibility.
Dayjamas ambition is clear: to create a lifestyle brand that blends comfort, fun, and sustainability. Every piece is designed to be lived in — clothes that work from the sofa to the street. If you’d like to know more, collaborate, or simply share ideas, I’d love to hear from you.