I work with product-led founders who want more than just advice; they want a partner. By combining my ecommerce expertise with their vision, we build businesses that grow stronger, faster, and more sustainably. My approach is equity-based, so success is shared. As the business grows, so does our partnership. It’s about backing founders with knowledge, not capital, and creating companies designed to last.

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SHARED

VISION

THE PARTNERSHIP

Photograph highlighting the importance of supporting committed founders in building lasting businesses.

Behind every strong business is a committed founder. I invest my time and knowledge in people first, working with those who share a vision for building something lasting.

BACKING PEOPLE
Image symbolising ecommerce growth expertise helping founders scale with proven strategies.

Funding alone won’t grow a business, but proven strategies will. I bring two decades of ecommerce growth experience to help founders avoid costly mistakes and scale with confidence.

EXPERTISE THAT SCALES
Visual representing an equity based partnership model where shared success drives long term growth. 
ALIGNED GROWTH

My approach is equity-based: when you win, I win. By tying success to outcomes, we create partnerships built on trust, commitment, and long-term results.

Founders First is about more than advice — it’s about building lasting businesses through shared expertise and aligned growth. By partnering with product-led founders, I bring the ecommerce knowledge and strategies that drive long-term success. If you’re ready to grow your business with a partner who’s invested in outcomes, not invoices, let’s start the conversation.

BUILD TOGETHER