SCALE
Most agencies still sell hours, projects, and websites. The problem? It caps growth, misaligns incentives, and keeps everyone chasing short-term wins. I’ve built a different framework: a turnover-linked model that rewards long-term growth for both agency and client. Scale Smart is how I share that system with other agencies — so you can build lasting, profitable relationships too.
SMART
HOW IT WORKS
Hourly billing and project fees make growth unpredictable. Clients see agencies as a cost, not a partner, and agencies spend more time selling projects than building relationships.
THE PROBLEM
Scale Smart is a simple system that links agency retainers to client turnover thresholds. As clients grow, your fee rises — but the percentage actually reduces, rewarding scale on both sides. It turns agency-client relationships into aligned, long-term partnerships.
THE FRAMEWORK
Scale Smart isn’t theory — it’s the model I’ve used successfully at Click for over a decade. Now I offer consultancy and resources to help other agencies adopt it. Whether you want a one-off workshop or a full framework to embed in your agency, Scale Smart is built to give you a smarter way forward.
THE OPPORTUNITYIf you’re running an agency and want to escape the cycle of hourly billing and project chasing, Scale Smart is your way out. By shifting to a performance-led model, you can build stronger relationships, predictable revenue, and sustainable profits. I can show you how to make it work — let’s talk.